When networking, I introduce myself as a Visual Communicator, often I’m asked, “what’s the difference between visual communicator and a graphic designer?” The answer would depend on the client, customer, or companies needs. Some companies like the wide-ranged skills that a visual communicator obtains, however some have a need for specialization, this is where a graphic designer would fit in.

Designers focuses on a specific area and creating main graphics for wide advertising campaigns, intricate color selection, website icons, layout, or print materials, which can have any one specialize skills. These specialized skills can scale well as graphic design standards and best practices that change over time.

Visual Communicators not only will have the ability to have communication strengths with clients and customers through a visual means, they will have a more versatile approach when creating that will include graphic design, illustration (digital and board), web design, animation, photography, overall direction, and even the modification of photographs to better illustrate a given point.

While both will need to have a strong comprehensive ideation and brainstorming skills, choosing between a graphic design and visual communicator can be particularly challenging for some, especially since these fields are often confused and are nearly identical and often come together.