People often ask me what do different colors mean. When designing a project, it’s always a good rule to understand the company’s branding. Usually, the company has colors and fonts established, however, it can be to select a color from photos and experiment with different palettes.  Of course, people have their own opinions on what is a good color. Below are some basic definitions.

The Meaning of Color

Red – energy, heat, warmth, passion, danger, dynamic or aggression. Can make you hungry, which is why restaurants and food packaging use it.

Orange – resembles modern thinking, innovation, young, fun, affordable, and obtainable.

Yellow – warm, friendly, happy, proceed with caution, cowardly, and warning.  It can also make you hungry.

Green – finance, growth, nature, vegetables, and freshness.

Blue – symbolizes success, professionalism, integrity, sincere, or authority.

Purple – wisdom, royalty, luxury, wealth, and riches.

Black – sophisticated, death, power, or mundane.

White – purity, cleanliness, simplicity, and institutional.

Brown – manly, outdoors, or rural.

Pink – female, flirty, and fun.