Project Description
Goals – Building awareness about what Acutran offers to current customers, announcing new marketing messages, and increasing website visitors.
Accomplishment – The audience gravitated to the subject line: “Put more muscle in your mining or industrial application,” which encouraged them to read more on the website. We established an open rate of 19.9% and an above-average CTR.
Role – Layout Design and Coding, List Segmentation, Personalization, Marketing Automation, Follow-up Nurturing, CTA development, Landing Page, SEO Optimization, Compliant Opt-In Form, Reporting
TECHNICAL DETAILS
HubSpot – Inbound Marketing, Sales, and Services Software, Adobe Photoshop, HTML, Hubl