Project Description

Delana Getty of Getty Martial Arts approached me to design marketing materials for a self-defense class for women and teens. I started by selecting stock photography to show a simple strike and escape maneuver. Content development encourages women to protect themselves with a few self defense seminars. The chosen colors are to complement the photo and its feminine aspects. The seminar’s campaign success led to a 100% enrollment that allowed the opportunity to conduct a second seminar the following August.