Project Description
Goals – Provide various announcements that reflect LEVY’s new marketing positioning, increase email subscribers and website visitors.
Accomplishment – The subject line: “2020: The Year of Accomplishments” encouraged the audience to open the email with curiosity with an open rate of 13.6% and a CTR of 18.1%.
Role – Layout Design and Coding, List Segmentation, Personalization, Marketing Automation, Follow-up Nurturing, CTA Development, Landing Page, SEO Optimization, Compliant Opt-In Form, Reporting
TECHNICAL DETAILS
HubSpot – Inbound Marketing, Sales, and Services Software, Adobe Photoshop, HTML, Hubl