Project Description

Goals – Provide various announcements that reflect LEVY’s new marketing positioning, increase email subscribers and website visitors.

Accomplishment – The subject line: “2020: The Year of Accomplishments” encouraged the audience to open the email with curiosity with an open rate of 13.6% and a CTR of 18.1%.

Role – Layout Design and Coding, List Segmentation, Personalization, Marketing Automation, Follow-up Nurturing, CTA development, Landing Page, SEO optimization, Compliant Opt-In Form, Reporting

TECHNICAL DETAILS

HubSpot – Inbound Marketing, Sales, and Services Software, Adobe Photoshop, HTML, Hubl

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