Project Description
Goals – Focusing on the awareness stage within the buyer’s journey with the support of the other various stages of B2B buyer’s journey.
Accomplishment – With a segmented list and a subject line: “Gecko-Based Adhesive Technology 🐉,” the readers are informed about the technology and encouraged to take action with a learn more CTA. The reported results had an open rate of 18.9% and a CTR of 4.9%.
Role – Layout Design and Coding, List Segmentation, Personalization, Marketing Automation, Follow-up Nurturing, Landing Page, SEO Optimization, Compliant Opt-In Form, A/B Testing, Reporting
TECHNICAL DETAILS
HubSpot – Inbound Marketing, Sales, and Services Software, Adobe Photoshop, HTML, Hubl