Project Description

Goals – Focusing on the awareness stage within the buyer’s journey with the support of the other various stages of B2B buyer’s journey.

Accomplishment – With a segmented list and a subject line: “Gecko-Based Adhesive Technology 🐉, “the readers are informed about the technology and encouraged to take action with a learn more CTA. The reported results had an open rate of 18.9% and a CTR of 4.9%.

Role – Layout Design and Coding, List Segmentation, Personalization, Marketing Automation, Follow-up Nurturing, Landing Page, SEO optimization, Compliant Opt-In Form, A/B Testing, Reporting

TECHNICAL DETAILS

HubSpot – Inbound Marketing, Sales, and Services Software, Adobe Photoshop, HTML, Hubl

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