Project Description

Goals – Design a responsive, user-friendly website to provide information about Oxford Athletic Club and inform the community that they are not just a gym but also a healthy lifestyle. Feature a list of classes and events to engage the community to enroll. Serve as an effective way to build a list of membership through online sign-ups. Easy for departments to maintain.

Accomplishment – Instant increase in overall website by 3x traffic. Increase class enrollment by 10%—growth in membership sign-ups.

Role – Initiated project management, provided creative web layout planning, graphic design, photo selection and retouch, website programming, and SPAM-free form programming.

Technical Details – WordPress, HTML, CSS, and PHP Programming, Adobe Photoshop and Adobe Illustrator